Using foil stamping to imprint your brand name and logo on custom printed foil stamped pocket folders provides an effective way to market your business or service with both style and functionality. They are an excellent way to increase your brand’s visibility at conferences, trade shows, job fairs, business meetings and other professional settings where you want to make your business or organization memorable to potential customers or attendees.
Foil stamping, also known as hot stamping as well as foil imprinting, is a type of relief printing involving the transfer of foil film onto a folder using a metal plate etched with your logo, as well as heat and pressure, to transfer the image to the finished product.
Modern custom printing companies typically offer DIY design and ordering online for your foil stamped folders, along with thorough upload instructions regarding resolution and the correct dpi to achieve an accurate representation of your name and logo. It’s important to follow these instructions carefully, in order to avoid fine details being filled in, changing your image.
Generally, the process of customizing your foil stamped pocket folders includes the following steps:
- Choosing a style: Opt for mini, 9” x 12” or legal-size foil stamped pocket folders, typically with business card slots and choice of number of pockets.
- Selecting your paper: Depending on your printing company, you will choose from tens or hundreds of colors and textures to complement your folder design.
- Choosing foil color: Also depending on your printing company, choose from a number of foil colors to match your brand’s image and message.
- Adding your logo: The last step is to upload an image and enter your text while carefully following your printing company’s instructions.
Here are some other considerations when designing and uploading your artwork for custom printed foil stamped pocket folders:
The first thing you want to determine is the maximum imprint size for the size of the foil stamped folder you choose for your professional needs. Choose from mini, standard or legal-size foil stamped pocket folders, each with different maximum imprint sizes. Determining imprint size will ensure the integrity of your image isn’t compromised when transferred to the folder and will avoid delays in the processing and shipping of your order.
1-Color Imprint vs 2-Color Imprint
One-foil imprinting involves a specified size at one location, while two-foil imprinting is characterized by one color in one location, and another color in a different location. You also may have the option of printing two colors in one location.
Foil stamping usually looks best when you submit black and white artwork with clean lines, as well as remove drop shadows, gradients and very fine lines. Often, custom printing companies will have art departments that are helpful if you’re not able to submit a logo that will stamp well.
Types, Colors and Finishes
As foil stamping technology has advanced, there are more and more options for color and design, including pearlized colors, non-metallic pigments, highly reflective metallic, satin finished metallic, and even holographic.
With non-metallic foils, gloss foils tend to perform better than matte foils. They will render the sharpest image when a matte pigment can’t. In most cases however, a gloss finish pigment is best for foil stamped pocket folders. Pearlescent foils perform best on light-colored papers.
Foil stamping your logo and company name on a pocket folder provides a professional first impression with a little flair, giving members of your audience a unique experience from the beginning.